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Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben; Quintal, Vanessa Ann; Phau, Ian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 5, pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
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Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen; Lee, Sean; Phau, Ian - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
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Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min; Phau, Ian; Huang, Yu-an - In: The journal of consumer marketing 32 (2015) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
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Mapping the profiles of franchisees : getting to know the black sheep, rough diamonds, whingers and best buddies
Huang, Yu-an; Phau, Ian - In: Direct marketing : an international journal 2 (2008) 4, pp. 221-238
Persistent link: https://www.econbiz.de/10003934527
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Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi; Yan, Li; Phau, Ian; Pérez, Andrea; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
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Consumer animosity, economic hardship, and normative influence
Huang, Yu‐An; Phau, Ian; Lin, Chad - In: European Journal of Marketing 44 (2010) 7/8, pp. 909-937
‐random sample of school pupils across Taiwan to an adult member of their household, for completion and return. A return rate of 70 … intentions of consumers in Taiwan to purchase products originating in mainland China and Japan. Contradicting previous studies …
Persistent link: https://www.econbiz.de/10014722663
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10003915451