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CSR motives on situational scepticism towards luxury brands
Teah, Kevin; Sung, Billy; Phau, Ian - In: Marketing intelligence & planning 40 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
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Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 27 (2023) 5, pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
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Downloading digital video games : predictors, moderators and consequences
Phau, Ian; Liang, Johan - In: Marketing intelligence & planning 30 (2012) 7, pp. 740-756
Persistent link: https://www.econbiz.de/10009671946
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
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Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Direct marketing : an international journal 3 (2009) 4, pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
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Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian; Teah, Min - In: Direct marketing : an international journal 3 (2009) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189