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~person:"Phau, Ian"
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Emotions and consumer behavior
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Consumer behaviour
100
Konsumentenverhalten
83
Brand management
33
Markenführung
32
Luxury goods
31
Luxusgüter
31
Brand image
28
Markenimage
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Australia
24
Brand
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Australien
15
Emotion
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Werbewirkung
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Designation of origin
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Herkunftsbezeichnung
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Product counterfeiting
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Produktpiraterie
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Beziehungsmarketing
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Relationship marketing
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Brand extension
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Markentransfer
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Fashion
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Holiday behaviour
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Jugendliche
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Urlaubsverhalten
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Youth
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Attitude
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Attitudes
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Hotellerie
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Messung
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research-article
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Phau, Ian
Han, Heesup
123
Belk, Russell W.
114
Mattila, Anna S.
108
Grunert, Klaus G.
101
Huber, Frank
94
Lusk, Jayson L.
85
Usman, Osly
84
Foxall, Gordon R.
83
Bauer, Hans H.
81
Gierl, Heribert
81
Herrmann, Andreas
81
Bagozzi, Richard P.
80
Wiedmann, Klaus-Peter
80
Khare, Arpita
78
Sheth, Jagdish N.
77
Septianto, Felix
72
Loureiro, Sandra Maria Correia
71
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Agarwal, Sumit
67
Laroche, Michel
66
Stavins, Joanna
66
Wansink, Brian
64
Ashkanasy, Neal M.
62
Walsh, Gianfranco
62
Bruwer, Johan
61
Paul, Justin
60
Pelsmacker, Patrick de
58
Jang, Soocheong
57
Verhoef, Peter C.
57
Janssen, Maarten C. W.
56
Thøgersen, John
56
Gröppel-Klein, Andrea
55
Ko, Eunju
55
Rajagopal
54
Warlop, Luk
54
Chintagunta, Pradeep K.
53
Siddiqui, Danish Ahmed
53
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Marketing Intelligence & Planning
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of International Education in Business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
86
Other ZBW resources
17
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1
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
2
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
3
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
4
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
5
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
6
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
7
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
8
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
9
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
10
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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