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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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Consumer advocacy for luxury brands
Shimul, Anwar Sadat; Phau, Ian - In: Australasian marketing journal 26 (2018) 3, pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
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Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg; Lwin, Michael; Andersch, Henrike; … - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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Consumer attitudes towards luxury fashion apparel made in sweatshops
Phau, Ian; Teah, Min; Chuah, Joe - In: Journal of fashion marketing and management 19 (2015) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
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Incorporating the winescape into the theory of planned behaviour : examining "new world" wineries
Quintal, Vanessa Ann; Thomas, Ben; Phau, Ian - In: Tourism management : research, policies, practice 46 (2015), pp. 596-609
Persistent link: https://www.econbiz.de/10010486195
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singaporean consumers
Phau, Ian; Teah, Min; Lee, Agnes - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003830409
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723