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Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat; Phau, Ian; Lwin, Michael - In: The journal of brand management : an international journal 26 (2019) 6, pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve; Phau, Ian; Jamieson, Kyle; Shimul, Anwar Sadat - In: Journal of promotion management : JPM 23 (2017) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav; Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 23 (2017) 2, pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
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Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg; Lwin, Michael; Andersch, Henrike; … - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke; Phau, Ian; Shimul, Anwar Sadat - In: Marketing intelligence & planning 35 (2017) 5, pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
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Consumer advocacy for luxury brands
Shimul, Anwar Sadat; Phau, Ian - In: Australasian marketing journal 26 (2018) 3, pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
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Investigating the role of religiosity as a deterrent against digital piracy
Casidy, Riza; Lwin, Michael; Phau, Ian - In: Marketing intelligence & planning 35 (2017) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10011657324
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Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana; Quintal, Vanessa; Phau, Ian - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 760-774
Persistent link: https://www.econbiz.de/10014566308