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"Bend it like Beckham" : the influence of sports celebrities on young adult consumers

Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10003972239

Idol attachment and human brand loyalty

Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255

Persistent link: https://www.econbiz.de/10011338789

Luxury fashion branding

Phau, Ian (contributor) - 2013

Persistent link: https://www.econbiz.de/10010384454

Luxury fashion branding ; Pt. 1

Phau, Ian (contributor) - 2013

Persistent link: https://www.econbiz.de/10010198012

Examining consumer risk perceptions of prototypical brands versus me-too brands

Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135

Persistent link: https://www.econbiz.de/10010373183

Factors influencing generation Y's purchase intentions of prototypical versus me-too brands

Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183

Persistent link: https://www.econbiz.de/10011473186

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415

Persistent link: https://www.econbiz.de/10011502882

Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Persistent link: https://www.econbiz.de/10012837896

Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435

Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Phau, Ian; Matthiesen, Insa-Mascha; Shimul, Anwar Sadat - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 297-305

Persistent link: https://www.econbiz.de/10012668455