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~person:"Phau, Ian"
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Consumer behaviour
100
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Brand management
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Phau, Ian
Bruhn, Manfred
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145
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Kotler, Philip
135
Han, Heesup
132
Wiedmann, Klaus-Peter
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Herrmann, Andreas
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Sheth, Jagdish N.
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Belk, Russell W.
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Kumar, V.
119
Mattila, Anna S.
116
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102
Meffert, Heribert
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95
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93
Grewal, Dhruv
91
Rajagopal
90
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88
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84
Khare, Arpita
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78
Skiera, Bernd
78
Dwivedi, Yogesh Kumar
77
Usman, Osly
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76
Walsh, Gianfranco
76
Loureiro, Sandra Maria Correia
75
Tomczak, Torsten
74
Vrontis, Demetris
74
Thaichon, Park
72
Chintagunta, Pradeep K.
70
Krafft, Manfred
70
Laroche, Michel
70
Nayga, Rodolfo M.
70
Agarwal, Sumit
69
Hollebeek, Linda D.
69
Keller, Kevin Lane
69
Wansink, Brian
69
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Marketing Intelligence & Planning
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
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Journal of promotion management : JPM
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Journal of business research : JBR
5
Journal of international consumer marketing
5
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4
The journal of brand management : an international journal
4
Australasian marketing journal
3
European journal of marketing : EJM
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Country of origin effect : looking back and moving forward
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Direct marketing : an international journal
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Journal of Research in Interactive Marketing
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2
The international review of retail, distribution and consumer research
2
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific Journal of Marketing and Logistics Ser.
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Asia-Pacific Journal of Business Administration
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European Journal of Marketing
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International Journal of Wine Business Research
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Journal of International Education in Business
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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Other ZBW resources
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1
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
2
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
3
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
4
Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa
;
Phau, Ian
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
Saved in:
5
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
6
Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
5
,
pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
9
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
10
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi
;
Yan, Li
;
Phau, Ian
;
Pérez, Andrea
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
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