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Marketingstrategie
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Positionierung <Marketing>
7
Wettbewerbsstrategie
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Business planning
3
Marketing
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Marketing management
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Marketingmanagement
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Piercy, Nigel
Hooley, Graham J.
51
Greenley, Gordon E.
11
Fahy, John
8
Lee, Nick J.
7
Cox, Tony
6
Rudd, John M.
6
Kajalo, Sami
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Matear, Sheelagh
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Rajala, Arto
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Beracs, Jozsef
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Fonfara, Krzysztof
4
Nicoulaud, Brigitte M.
4
Tuominen, Matti
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Gray, Brendan J.
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Kolos, Krizstina
3
Saunders, John A.
3
Shipley, David
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Snoj, Boris
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Theoharakis, Vasilis
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Beracs, József
2
Broderick, Amanda J.
2
Cadogan, John W.
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Hussey, Michael K.
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Lee, Nick
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Marinov, Marin A.
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Marinova, Svetla Trifonova
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Nicoulaud, Brigitte
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Attia, Samaa T.
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Beracs, Joszef
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Berács, József
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Gabrijan, Vladimir
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Kleijen, Mirella
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USB Cologne (EcoSocSci)
4
ECONIS (ZBW)
3
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Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
2
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001782878
Saved in:
3
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004371531
Saved in:
4
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790976
Saved in:
5
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
Saved in:
6
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004896803
Saved in:
7
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2012
-
5. ed.
Persistent link: https://www.econbiz.de/10009284361
Saved in:
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