//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pitt, Leyland F."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
School to go : neues Lernen im...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
19
Social web
19
Internet marketing
7
Online-Marketing
7
Advertising
5
Werbung
5
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Brand management
3
Internet
3
Markenführung
3
Social media
3
Werbewirkung
3
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Business-to-business marketing
2
Consumer behaviour
2
Creativity
2
Konsumentenverhalten
2
Kreativität
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Personalisierung
2
Personalization
2
Stakeholder
2
Wein
2
Wine
2
Advertising industry
1
Artificial intelligence
1
B2B brand engagement
1
B2B relationships
1
B2B sales
1
B2B salespeople
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
21
Undetermined
1
Author
All
Pitt, Leyland F.
Usman, Osly
60
Breitner, Michael H.
46
Härdle, Wolfgang
39
Qiu, Liangfei
37
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
34
Acemoglu, Daron
32
Füller, Johann
31
Klinke, Sigbert
31
Whinston, Andrew B.
31
Bailey, Michael
29
Hajli, Nick
28
Law, Chun Hung Roberts
26
Leimeister, Jan Marco
26
Tan, Yong
26
Evans, George W.
25
Rita, Paulo
25
Asongu, Simplice
24
Kreutzer, Ralf T.
24
Loureiro, Sandra Maria Correia
24
Ozuem, Wilson
24
Stephen, Andrew T.
24
Fairlie, Robert W.
23
Honkapohja, Seppo
23
Martínez-López, Francisco J.
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Tochtermann, Klaus
23
Baujard, Corinne
22
Stieglitz, Stefan
22
Filieri, Raffaele
21
Gretzel, Ulrike
21
Gu, Bin
21
Harrigan, Paul
21
Richter, Alexander
21
Woessmann, Ludger
21
Ahmad, Taleb
20
Hinz, Oliver
20
more ...
less ...
Published in...
All
Business horizons
6
International journal of wine business research : IJWBR
2
International review of entrepreneurship : IRE
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Business Horizons
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing education : JME
1
Journal of strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
RePEc
1
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
2
Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
Saved in:
3
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
4
A content analysis of influential wine blogs
Beninger, Stefanie
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
Saved in:
5
E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre R.
; …
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
Saved in:
6
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
7
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
8
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
9
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
10
Managing information sharing in online communities and marketplaces
Boon, Edward
;
Pitt, Leyland F.
;
Salehi-Sangari, Esmail
- In:
Business horizons
58
(
2015
)
3
,
pp. 347-353
Persistent link: https://www.econbiz.de/10011286497
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->