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The relative strength of affective commitment in securing loyalty in service relationships
Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; … - In: Journal of Business Research 59 (2006) 12, pp. 1207-1213
Persistent link: https://www.econbiz.de/10005473772
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The relative strength of affective commitment in securing loyalty in service relationships
Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; … - In: Journal of business research : JBR 59 (2006) 12, pp. 1207-1213
Persistent link: https://www.econbiz.de/10007383392
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Grundlagen des Markenvertrauensmanagements : Studie
Ahlert, Dieter; Plassmann, Hilke - 2002
Persistent link: https://www.econbiz.de/10001718837
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A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Ahlert, Dieter; Kenning, Peter; Plassmann, Hilke - In: International advertising and communication : current …, (pp. 163-178). 2006
Persistent link: https://www.econbiz.de/10003378119
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Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie
Backhaus, Christof; Plassmann, Hilke; Kenning, Peter; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 197-224). 2007
Persistent link: https://www.econbiz.de/10003512988
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Applications of functional magnetic resonance imaging for market research
Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter - In: Qualitative market research : an international journal 10 (2007) 2, pp. 135-152
Persistent link: https://www.econbiz.de/10003458811
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Consumer Neuroscience : Implikationen neurowissenschaftlicher Forschung für das Marketing
Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10003416164
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A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Plassmann, Hilke; Kenning, Peter; Ahlert, Dieter - In: Advertising and communication : proceedings 4th …, (pp. 74-81). 2005
Persistent link: https://www.econbiz.de/10003353612
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Neues aus Nachbargebieten - Consumer Neuroscience. Implikationen neurowissenschaftlicher Forschung für das Marketing.
Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 55
Persistent link: https://www.econbiz.de/10007609270
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Applications of functional magnetic resonance imaging for market research
Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter - In: Qualitative market research : an international journal 10 (2007) 2, pp. 135-152
Persistent link: https://www.econbiz.de/10009853787