Similar Search Results

Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality

Poddar, Amit; Donthu, Naveen; Wei, Yujie - In: Journal of Business Research 62 (2009) 4, pp. 441-450

This research extends the concept of salesperson customer orientation to Internet marketing by conceptualizing and studying the effects of Web site customer orientation on perceived Web site quality and consumer behavior. This research also adapts the concept of brand/store personality to...

Persistent link: https://www.econbiz.de/10005466134

The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations

Foreman, Jeff; Donthu, Naveen; Henson, Steven E.; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 349-365

Persistent link: https://www.econbiz.de/10010510254

Web site customer orientations, web site quality, and purchase intentions : the role of web site personality

Poddar, Amit; Donthu, Naveen; Wei, Yujie - In: Journal of business research : JBR 62 (2009) 4, pp. 441-450

Persistent link: https://www.econbiz.de/10003839883

What do we know about trade promotions? : contributions, limitations, and further research

Poddar, Amit; Donthu, Naveen - In: Journal of promotion management : JPM 17 (2011) 2, pp. 183-206

Persistent link: https://www.econbiz.de/10009248095

Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction

Poddar, Amit; Donthu, Naveen; Parvatiyar, Atul - In: Journal of marketing theory and practice 21 (2013) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10009729472

Improving trade promotions through virtual forward buying

Poddar, Amit; Donthu, Naveen - In: The journal of business & industrial marketing 28 (2013) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10009723094

Improving trade promotions through virtual forward buying

Poddar, Amit; Donthu, Naveen - In: The journal of business & industrial marketing 28 (2012) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10010073805

Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction

Poddar, Amit; Donthu, Naveen; Parvatiyar, Atul - In: Journal of marketing theory and practice 21 (2013) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10010117353

Improving trade promotions through virtual forward buying

Poddar, Amit; Donthu, Naveen - In: The journal of business & industrial marketing 28 (2013) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10010052956

Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality

Poddar, Amit; Donthu, Naveen; Wei, Yujie - In: Journal of business research : JBR 62 (2009) 4, pp. 441-450

Persistent link: https://www.econbiz.de/10008245102