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Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
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Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
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Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
Cover Image
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 318-326
Persistent link: https://www.econbiz.de/10010155044