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~person:"Purnawirawan, Nathalia"
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Purnawirawan, Nathalia
Jegers, Marc
168
Pelsmacker, Patrick de
160
Dens, Nathalie
64
De Pelsmacker, Patrick
50
Geuens, Maggie
39
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Moons, Ingrid
15
Buts, Caroline
14
Pepermans, Roland
14
Caers, Ralf
13
Deloof, Marc
13
Cuyvers, Ludo
11
Jegers, M.
11
Lapsley, Irvine
11
Van den Bergh, Joeri
11
Du Bois, Cindy
10
De Gieter, Sara
9
Verhellen, Yann
9
Buysschaert, An
8
De Cooman, Rein
8
Helmig, Bernd
7
Puyvelde, Stijn Van
7
Van Hove, Leo
7
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Wellens, Lore
6
Willems, Jurgen
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
JEGERS, Marc
5
Weets, Véronique
5
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of electronic commerce : IJEC
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Journal of Service Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
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1
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ECONIS (ZBW)
8
OLC EcoSci
2
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1
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Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
2
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
3
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
4
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
5
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
6
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
7
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
8
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
9
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Purnawirawan, Nathalia
;
De Pelsmacker, Patrick
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-256
Persistent link: https://www.econbiz.de/10010015457
Saved in:
10
Balance and Sequence in Online Reviews: The Wrap Effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
De Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10010060816
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