Similar Search Results

Nurturing online communities : an empirical investigation

Bapna, Sofia; Benner, Mary; Qiu, Liangfei - In: Management information systems : mis quarterly 43 (2019) 2, pp. 425-452

Persistent link: https://www.econbiz.de/10012061820

Two formulas for success in social media : learning and network effects

Qiu, Liangfei; Tang, Qian; Whinston, Andrew B. - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 78-108

Persistent link: https://www.econbiz.de/10011491405

Movie fit uncertainty and interplay between traditional advertising and social media marketing

Yu, Yinan; Qiu, Liangfei; Chen, Hailiang; Yen, Benjamin - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 429-448

Persistent link: https://www.econbiz.de/10014334060

Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments

Fan, Wenjuan; Zhou, Qiqi; Qiu, Liangfei; Kumar, Subodha - In: Information systems research : ISR 34 (2023) 2, pp. 629-651

Persistent link: https://www.econbiz.de/10014325081

Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing

Yu, Yinan; Qiu, Liangfei; Chen, Hailiang; Yen, Benjamin … - 2021

sheds lights on how firms can align their multichannel marketing strategy with product characteristics and effectively …

Persistent link: https://www.econbiz.de/10014134467

Stranger Danger on Online Digital Platforms : An Empirical Evaluation of Detecting Review Manipulation

Kumar, Naveen; Venugopal, Deepak; Qiu, Liangfei; Kumar, … - 2019

Opinion spammers exploit consumer trust by posting false or deceptive reviews that may have a negative impact on both consumers and businesses. These dishonest posts are difficult to detect because of complex interactions between several user characteristics such as review velocity, volume, and...

Persistent link: https://www.econbiz.de/10014124173

Platform policies and sellers' competition in agency selling in the presence of online quality misrepresentation

Pu, Jingchuan; Nian, Tingting; Qiu, Liangfei; Cheng, … - In: Journal of management information systems : JMIS 39 (2022) 1, pp. 159-186

Persistent link: https://www.econbiz.de/10013365314

Can "gold medal" online sellers earn gold? : the impact of reputation badges on sales

Cheng, Hsing Kenneth; Fan, Weiguo; Guo, Peipei; Huang, … - In: Journal of management information systems : JMIS 37 (2020) 4, pp. 1099-1127

Persistent link: https://www.econbiz.de/10012414519

Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies

Kumar, Naveen; Qiu, Liangfei; Kumar, Subodha - In: Information systems research : ISR 29 (2018) 4, pp. 849-870

Persistent link: https://www.econbiz.de/10011975874

Detecting review manipulation on online platforms with hierarchical supervised learning

Kumar, Naveen; Venugopal, Deepak; Qiu, Liangfei; Kumar, … - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 350-380

Persistent link: https://www.econbiz.de/10011885340