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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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The divergent effects of neat food presentation on purchase likelihood : the moderating role of time-related positioning
Quach, Sara; Septianto, Felix; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1425-1442
Persistent link: https://www.econbiz.de/10014286059
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Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix; Quach, Sara; Thaichon, Park; Japutra, … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552
Persistent link: https://www.econbiz.de/10013365761