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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
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Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
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Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal; Rajagopal, Ananya - In: International journal of productivity and quality … 40 (2023) 1, pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
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Editorial: architecting destination brands in leisure and tourism industry
Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
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Editorial: co-creating leisure and tourism destination branding strategies
Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011642325
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Impact of customer-centric technologies on retail banking
Rajagopal; Rajagopal, Ananya - In: International journal of business competition and … 1 (2010) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10009727493
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Facilities planning in retailing and value generation among urban consumers
Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011840440