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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10003446115

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--

Persistent link: https://www.econbiz.de/10011542838

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--Provided by...

Persistent link: https://www.econbiz.de/10012393914

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011840440

Consumer response and cyclicality in new products management

Rajagopal - In: Journal of customer behaviour 7 (2008) 2, pp. 165-180

Persistent link: https://www.econbiz.de/10003726297

Consumer behavior : global shifts and local effects

Rajagopal - 2010

Persistent link: https://www.econbiz.de/10003872780

Arousal and merriment as decision drivers among young consumers

Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283

Persistent link: https://www.econbiz.de/10003902796

Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing

Rajagopal - In: New econometric modelling research, (pp. 171-186). 2008

Persistent link: https://www.econbiz.de/10003694085

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