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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
24
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Brand management
19
Markenführung
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12
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consumer behavior
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Rajagopal
Esch, Franz-Rudolf
145
Huber, Frank
136
Usman, Osly
133
Burmann, Christoph
131
Han, Heesup
116
Belk, Russell W.
115
Bauer, Hans H.
107
Wiedmann, Klaus-Peter
101
Grunert, Klaus G.
100
Mattila, Anna S.
97
Herrmann, Andreas
96
Baumgarth, Carsten
94
Phau, Ian
89
Lusk, Jayson L.
87
Gierl, Heribert
84
Melewar, T. C.
84
Sheth, Jagdish N.
78
Bruhn, Manfred
77
Loureiro, Sandra Maria Correia
76
Foxall, Gordon R.
73
Dwivedi, Yogesh Kumar
71
Grewal, Dhruv
71
Khare, Arpita
71
Bagozzi, Richard P.
70
Meffert, Heribert
69
Septianto, Felix
69
Wansink, Brian
69
Nayga, Rodolfo M.
68
Keller, Kevin Lane
67
Pelsmacker, Patrick de
66
Paul, Justin
65
Stavins, Joanna
65
Verhoef, Peter C.
65
Zafar, Basit
65
Agarwal, Sumit
64
Tomczak, Torsten
62
Ahlert, Dieter
60
Laroche, Michel
59
Swoboda, Bernhard
59
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Microeconomics
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2007 Business & Economics Society International Conference ; Vol. 2
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Consumer Behavior Collection
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Dexterity in global business : a cross-dimensional analysis
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Global Business and Economics Review
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International Journal of Economics and Business Research
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International journal of retail & distribution management
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International journal of services and operations management
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Journal of customer behaviour
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Journal of food products marketing
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Journal of international consumer marketing
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
60
RePEc
4
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
4
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
5
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
6
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
7
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
8
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
9
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
10
Editorial: corporate social responsibility and brand building
Rajagopal
- In:
International journal of business competition and …
6
(
2018
)
3
,
pp. 159-160
Persistent link: https://www.econbiz.de/10012038862
Saved in:
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