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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
25
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23
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13
Retail trade
13
Brand management
12
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Rajagopal
Han, Heesup
131
Mattila, Anna S.
124
Belk, Russell W.
116
Bauer, Hans H.
115
Huber, Frank
113
Phau, Ian
110
Burmann, Christoph
104
Grunert, Klaus G.
103
Bruhn, Manfred
102
Grewal, Dhruv
99
Herrmann, Andreas
92
Gierl, Heribert
90
Wiedmann, Klaus-Peter
89
Khare, Arpita
86
Lusk, Jayson L.
85
Swoboda, Bernhard
85
Usman, Osly
84
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Dwivedi, Yogesh Kumar
77
Siciliani, Luigi
76
Loureiro, Sandra Maria Correia
74
Laroche, Michel
73
Verhoef, Peter C.
72
Sharma, Piyush
69
Bagozzi, Richard P.
68
Bruwer, Johan
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Walsh, Gianfranco
68
Stavins, Joanna
67
Wansink, Brian
67
Agarwal, Sumit
66
Paul, Justin
66
Jang, Soocheong
65
Rudolph, Thomas
64
Schramm-Klein, Hanna
63
Chintagunta, Pradeep K.
62
Ko, Eunju
62
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
EconWPA
2
IGI Global
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of leisure and tourism marketing : IJLTM
4
Marketing Working Papers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Microeconomics
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Springer eBook Collection
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2007 Business & Economics Society International Conference ; Vol. 2
1
Business analytics and cyber security management in organizations
1
Consumer Behavior Collection
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Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
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SpringerLink / Bücher
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ECONIS (ZBW)
55
RePEc
7
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
4
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
5
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
6
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
7
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
8
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
9
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
10
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
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