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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
25
Mexiko
23
Einzelhandel
13
Retail trade
13
Brand management
12
Markenführung
12
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consumer behaviour
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Rajagopal
Han, Heesup
123
Belk, Russell W.
116
Huber, Frank
111
Mattila, Anna S.
110
Phau, Ian
109
Burmann, Christoph
104
Grunert, Klaus G.
104
Bauer, Hans H.
102
Grewal, Dhruv
95
Gierl, Heribert
90
Herrmann, Andreas
90
Wiedmann, Klaus-Peter
90
Khare, Arpita
86
Swoboda, Bernhard
86
Lusk, Jayson L.
85
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Usman, Osly
78
Loureiro, Sandra Maria Correia
74
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
69
Septianto, Felix
69
Bagozzi, Richard P.
68
Bruwer, Johan
68
Laroche, Michel
68
Stavins, Joanna
68
Agarwal, Sumit
67
Verhoef, Peter C.
67
Wansink, Brian
67
Rudolph, Thomas
65
Paul, Justin
64
Schramm-Klein, Hanna
63
Ko, Eunju
61
Pantano, Eleonora
60
Chintagunta, Pradeep K.
59
Jang, Soocheong
59
Janssen, Maarten C. W.
59
Pelsmacker, Patrick de
59
Walsh, Gianfranco
59
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
EconWPA
2
IGI Global
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
5
International journal of business excellence
4
International journal of leisure and tourism marketing : IJLTM
4
Marketing Working Papers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Microeconomics
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Premier reference source
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Springer eBook Collection
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
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International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
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SpringerLink / Bücher
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ECONIS (ZBW)
55
RePEc
7
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1
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62
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1
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
2
Buying decisions towards organic products : an analysis of customer value and brand drivers
Rajagopal
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003538743
Saved in:
3
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
4
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
5
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
6
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
7
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
8
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
9
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
10
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
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