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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
24
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22
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19
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19
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12
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Rajagopal
Esch, Franz-Rudolf
146
Huber, Frank
135
Burmann, Christoph
132
Han, Heesup
127
Belk, Russell W.
118
Mattila, Anna S.
108
Bauer, Hans H.
107
Phau, Ian
105
Grunert, Klaus G.
102
Herrmann, Andreas
101
Wiedmann, Klaus-Peter
98
Baumgarth, Carsten
93
Gierl, Heribert
86
Lusk, Jayson L.
85
Melewar, T. C.
84
Foxall, Gordon R.
83
Sheth, Jagdish N.
80
Bruhn, Manfred
79
Khare, Arpita
78
Usman, Osly
76
Loureiro, Sandra Maria Correia
74
Grewal, Dhruv
72
Bagozzi, Richard P.
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Dwivedi, Yogesh Kumar
70
Laroche, Michel
70
Meffert, Heribert
70
Paul, Justin
68
Wansink, Brian
68
Agarwal, Sumit
67
Keller, Kevin Lane
67
Stavins, Joanna
67
Verhoef, Peter C.
66
Bruwer, Johan
65
Tomczak, Torsten
64
Pelsmacker, Patrick de
62
Swoboda, Bernhard
62
Ahlert, Dieter
60
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Microeconomics
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
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Dexterity in global business : a cross-dimensional analysis
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Global Business and Economics Review
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International Journal of Economics and Business Research
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Journal of customer behaviour
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Journal of food products marketing
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Journal of international consumer marketing
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
60
RePEc
4
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1
Buying decisions towards organic products : an analysis of customer value and brand drivers
Rajagopal
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003538743
Saved in:
2
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
3
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
4
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
5
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
6
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
7
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
8
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
9
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
10
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
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