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~person:"Rajagopal"
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Rajagopal
Kotler, Philip
125
Bruhn, Manfred
121
Burmann, Christoph
118
Meffert, Heribert
88
Homburg, Christian
85
Esch, Franz-Rudolf
70
Keller, Kevin Lane
70
Wiedmann, Klaus-Peter
66
Pepels, Werner
58
Phau, Ian
58
Bauer, Hans H.
54
Tomczak, Torsten
54
Huber, Frank
53
Melewar, T. C.
51
Kumar, V.
49
Ko, Eunju
44
Sheth, Jagdish N.
44
Kirchgeorg, Manfred
43
Kitchen, Philip J.
41
Vrontis, Demetris
40
Gierl, Heribert
39
Loureiro, Sandra Maria Correia
39
Albers, Sönke
38
Backhaus, Klaus
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Diamantopoulos, Adamantios
37
Foroudi, Pantea
34
Christodoulides, George
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Kleinaltenkamp, Michael
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O'Cass, Aron
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Bang, Nguyen
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Baumgarth, Carsten
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Pitt, Leyland F.
32
Schultz, Don E.
32
Herrmann, Andreas
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Pelsmacker, Patrick de
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Han, Heesup
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Reinecke, Sven
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Kerin, Roger A.
29
Piercy, Nigel
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
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International journal of leisure and tourism marketing : IJLTM
4
International journal of business excellence
3
Journal of transnational management : the official journal of the International Management Development Association
3
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Dexterity in global business : a cross-dimensional analysis
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ECONIS (ZBW)
32
RePEc
3
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1
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
2
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
3
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
4
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
5
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
6
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
7
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
8
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
9
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
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