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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
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Market analysis of growing competition in pharmaceutical industry
Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10009727501
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Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico
Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600
Persistent link: https://www.econbiz.de/10011297101
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Editorial: market competition and technology effects on consumerism and marketing research
Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155
Persistent link: https://www.econbiz.de/10011687351
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Impact of service co-creation on performance of firms : the mediating role of market oriented strategies
Verma, Rajeev; Rajagopal; Mercado, Pável Reyes - In: International journal of services and operations management 15 (2013) 4, pp. 449-466
Persistent link: https://www.econbiz.de/10009786589
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Conceptualizing service innovation architecture : a service-strategic framework
Verma, Rajeev; Rajagopal - In: Journal of transnational management : the official … 18 (2013) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10009737607
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Marketing decision making and the management of pricing : successful business tools
Rajagopal - 2013
Persistent link: https://www.econbiz.de/10009738993
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Systems thinking and process dynamics for marketing systems : technologies and applications for decision management
Rajagopal - 2012
"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and … logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9 …. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges …
Persistent link: https://www.econbiz.de/10011727381
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Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769