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~person:"Rajagopal"
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On "brand" : whether a semioti...
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
26
Mexiko
24
Marketing management
21
Marketingmanagement
21
Brand management
19
Markenführung
19
Marketing
14
Einzelhandel
12
Retail trade
12
Brand image
11
Markenimage
11
Brand
7
Markenartikel
7
Sales promotion
7
Verkaufsförderung
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consumer behaviour
7
Competitive advantage
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India
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Indien
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Innovation
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Wettbewerbsvorteil
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Cognition
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Customer value
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Emotion
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Kognition
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Kundenwert
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Beziehungsmarketing
4
Decision
4
Entscheidung
4
Freizeit
4
Globalisierung
4
Globalization
4
Leisure
4
Ländliche Wirtschaft
4
Relationship marketing
4
Rural economy
4
Tourism industry
4
Tourismuswirtschaft
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Rajagopal
Bruhn, Manfred
338
Meffert, Heribert
337
Kotler, Philip
282
Esch, Franz-Rudolf
194
Huber, Frank
191
Sheth, Jagdish N.
180
Bauer, Hans H.
179
Pepels, Werner
175
Homburg, Christian
172
Burmann, Christoph
169
Wiedmann, Klaus-Peter
167
Herrmann, Andreas
139
Tomczak, Torsten
137
Belk, Russell W.
123
Han, Heesup
123
Tadajewski, Mark
115
Kaiser, Harry M.
113
Gierl, Heribert
112
Baumgarth, Carsten
111
Mattila, Anna S.
110
Ahlert, Dieter
109
Phau, Ian
109
Grunert, Klaus G.
105
Keller, Kevin Lane
105
Fritz, Wolfgang
104
Lusk, Jayson L.
101
Brown, Stephen
100
Grewal, Dhruv
100
Melewar, T. C.
98
Belz, Christian
96
Irwin, Scott H.
94
Kumar, V.
93
Backhaus, Klaus
92
Kirchgeorg, Manfred
92
Bagozzi, Richard P.
89
Vrontis, Demetris
89
Spiller, Achim
87
Diller, Hermann
86
Verhoef, Peter C.
86
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EconWPA
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IGI Global
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
7
International journal of business competition and growth : IJBCG
6
International journal of business excellence
5
Journal of transnational management : the official journal of the International Management Development Association
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of services and operations management
3
Premier reference source
3
Springer eBook Collection
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Microeconomics
2
Springer eBooks / Business and Management
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SpringerLink / Bücher
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Economic issues
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
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International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
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International journal of economics and business research
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International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Palgrave studies in democracy, innovation, and entrepreneurship for growth
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
83
RePEc
4
USB Cologne (EcoSocSci)
2
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1
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
2
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
3
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
4
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
6
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
7
Influence of
brand
name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
8
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
9
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
10
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
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