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Conational drivers influencing brand preference among consumers

Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211

Persistent link: https://www.econbiz.de/10003995844

Conceptualizing service innovation architecture : a service-strategic framework

Verma, Rajeev; Rajagopal - In: Journal of transnational management : the official … 18 (2013) 1, pp. 3-22

Persistent link: https://www.econbiz.de/10009737607

Consumer behavior : global shifts and local effects

Rajagopal - 2010

Persistent link: https://www.econbiz.de/10003872780

Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing

Rajagopal - In: New econometric modelling research, (pp. 171-186). 2008

Persistent link: https://www.econbiz.de/10003694085

Editorial: Empowering consumers in strategic marketing decisions

Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104

Persistent link: https://www.econbiz.de/10010242159

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal - 2019

“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on contemporary themes. Marketing today has undergone a significant change largely due to the interplay of three forces- technology, globalization, and changing demographics. Never...

Persistent link: https://www.econbiz.de/10012396174

Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

Rajagopal - 2019

Persistent link: https://www.econbiz.de/10011971260

Effect on stakeholders' perception of CSR : analysis of information dynamics through social media

López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43

Persistent link: https://www.econbiz.de/10011518441

Editorial: corporate social responsibility and brand building

Rajagopal - In: International journal of business competition and … 6 (2018) 3, pp. 159-160

Persistent link: https://www.econbiz.de/10012038862

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