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Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico

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Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers

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Impact of referrals on buying decisions and cognitive behaviour among aging consumers

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Childhood memories affecting brand loyalty and consumption behaviour among adult consumers

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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

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Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

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Facilities planning in retailing and value generation among urban consumers

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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

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