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Arousal and merriment as decision drivers among young consumers

Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283

Persistent link: https://www.econbiz.de/10003902796

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10010346055

Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives

Rajagopal; Rajagopal, Ananya - In: International journal of productivity and quality … 40 (2023) 1, pp. 55-79

Persistent link: https://www.econbiz.de/10014364199

Cognitive factors affecting buying decision of young consumers : role of arousal and merriment

Rajagopal - In: International journal of economics and business research 1 (2009) 4, pp. 454-466

Persistent link: https://www.econbiz.de/10003955630

Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico

Rajagopal - In: International journal of productivity and quality … 35 (2022) 2, pp. 171-192

Persistent link: https://www.econbiz.de/10013093198

Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers

Rajagopal - In: International journal of business innovation and … 26 (2021) 4, pp. 406-423

Persistent link: https://www.econbiz.de/10012798588

Impact of referrals on buying decisions and cognitive behaviour among aging consumers

Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138

Persistent link: https://www.econbiz.de/10012225281

Childhood memories affecting brand loyalty and consumption behaviour among adult consumers

Rajagopal - In: International journal of business innovation and … 23 (2020) 3, pp. 400-420

Persistent link: https://www.econbiz.de/10012507075

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Business analytics and cyber security management in …, (pp. 204-226). 2017

Persistent link: https://www.econbiz.de/10011586353

Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores

Rajagopal - In: Global Business and Economics Review 10 (2008) 1, pp. 68-92

Consumer responses to clearance sales, both in terms of consumer satisfaction with the decision process and in terms of subsequent store-choice behaviour, have been analysed in this paper through four controlled experiments conducted in Mexico in reference to consumer choice and...

Persistent link: https://www.econbiz.de/10010816619