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Strategies for architecting power brands : a market oriented outlook

Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623

Persistent link: https://www.econbiz.de/10010231595

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10003446115

Brand management : strategy, measurement and yield analysis

Rajagopal - 2008

Persistent link: https://www.econbiz.de/10003503133

Place branding architecture for eco-tourism

Rajagopal; Rajagopal, Amritanshu - In: International journal of leisure and tourism marketing … 1 (2009/10) 1, pp. 58-69

Persistent link: https://www.econbiz.de/10003924303

Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Editorial: architecting destination brands in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 109-111

Persistent link: https://www.econbiz.de/10009658332

Factors affecting customer value on buying decisions : a multi-experiment analysis

Rajagopal - In: Dexterity in global business : a cross-dimensional analysis, (pp. 81-115). 2014

Persistent link: https://www.econbiz.de/10010359876

Effects of critical brand elements on wine purchasing behaviour in the Mexican market

Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

Persistent link: https://www.econbiz.de/10010393792

Competitive Branding Strategies : Managing Performance in Emerging Markets

Rajagopal - 2019 - 1st ed. 2019

Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in...

Persistent link: https://www.econbiz.de/10012398835

Impact of referrals on buying decisions and cognitive behaviour among aging consumers

Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138

Persistent link: https://www.econbiz.de/10012225281