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Strategies for architecting power brands : a market oriented outlook

Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623

Persistent link: https://www.econbiz.de/10010231595

Conceptualizing service innovation architecture : a service-strategic framework

Verma, Rajeev; Rajagopal - In: Journal of transnational management : the official … 18 (2013) 1, pp. 3-22

Persistent link: https://www.econbiz.de/10009737607

Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Effects of critical brand elements on wine purchasing behaviour in the Mexican market

Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

Persistent link: https://www.econbiz.de/10010393792

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Sustainable businesses in developing economies : socio-economic and governance perspectives

Rajagopal - 2021

Persistent link: https://www.econbiz.de/10012293558

Growing Shopping Malls and Behavior of Urban Shoppers

Rajagopal - Escuela de Graduados en Administración Pública y … - 2009

Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. Shopping malls attract buyers and sellers, and induce customers providing enough time to make choices as well as a recreational means of shopping....

Persistent link: https://www.econbiz.de/10005077233

Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries

Rajagopal - Escuela de Graduados en Administración Pública y … - 2006

There are two perspectives on controlling the performance of salespeople - an outcome based perspective and behavior based perspective. The former process focuses on the objective measures of results while the latter perspective on performance control of salespeople incorporates complex and...

Persistent link: https://www.econbiz.de/10005077234

Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance

Rajagopal - Escuela de Graduados en Administración Pública y … - 2009

Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on … are woven around the issues concerning brand strength, brand identity and cognitive relationship between the consumer … personality attributes and brand perceptions. Human personality traits that affect the brand performance are critically examined …

Persistent link: https://www.econbiz.de/10005077235

Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products

Rajagopal - Escuela de Graduados en Administración Pública y … - 2008

High technology product sales are positively associated with performance of retailers and distributors in terms of customer service quality, growth in sales and increase in market share. This paper aims at analyzing the impact of retail sales strategies and performance of customer services on...

Persistent link: https://www.econbiz.de/10005077236