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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
24
Mexiko
22
Brand management
19
Markenführung
19
Einzelhandel
12
Retail trade
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Marketingmanagement
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Markenartikel
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consumer behaviour
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Globalisierung
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Globalization
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Internationales Marketing
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Customer value
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Erneuerbare Energie
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Freizeit
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Freizeitwirtschaft
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Innovation
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English
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Rajagopal
Esch, Franz-Rudolf
164
Burmann, Christoph
156
Huber, Frank
146
Han, Heesup
128
Belk, Russell W.
121
Bauer, Hans H.
115
Mattila, Anna S.
113
Phau, Ian
112
Herrmann, Andreas
105
Grunert, Klaus G.
103
Wiedmann, Klaus-Peter
99
Gierl, Heribert
98
Sheth, Jagdish N.
97
Baumgarth, Carsten
96
Meffert, Heribert
96
Melewar, T. C.
92
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Bruhn, Manfred
81
Swoboda, Bernhard
81
Khare, Arpita
79
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Grewal, Dhruv
73
Keller, Kevin Lane
73
Laroche, Michel
73
Paul, Justin
73
Bagozzi, Richard P.
71
Bruwer, Johan
71
Dwivedi, Yogesh Kumar
71
Ko, Eunju
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Ahlert, Dieter
69
Diamantopoulos, Adamantios
69
Wansink, Brian
68
Agarwal, Sumit
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
4
EconWPA
2
IGI Global
1
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Marketing Working Papers
4
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Dexterity in global business : a cross-dimensional analysis
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
2
Premier reference source
2
SpringerLink / Bücher
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Business economics in a rapidly-changing world
1
Consumer Behavior Collection
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Management
1
Springer eBooks / Business and Management
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ECONIS (ZBW)
65
RePEc
8
Showing
1
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73
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1
Brand competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
4
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
5
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
6
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
7
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
8
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
9
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
10
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
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