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~person:"Ratten, Vanessa"
~type_genre:"Book section"
~type_genre:"Sammlung"
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Developing digital marketing : relationship perspectives
6
Transforming relationship marketing : strategies and business models in the digital age
4
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1
Entrepreneurial Innovation : Strategy and Competition Aspects
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The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
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3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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4
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
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5
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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6
Digital marketing and social entrepreneurship in Vietnam
Le, Ngoc
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 41-64)
.
2021
Persistent link: https://www.econbiz.de/10012585652
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The importance of e-commerce and customer relationships in times of COVID-19 pandemic
Oliveira, Margarida
;
Tavares, Fernando A. de Oliveira
; …
- In:
Covid-19, technology and marketing : moving forward and …
,
(pp. 33-58)
.
2021
Persistent link: https://www.econbiz.de/10012605446
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Knowledge creation and relationship marketing in family businesses : a case-study approach
Ramadani, Veland
;
Ademi, Lutfije
;
Ratten, Vanessa
; …
- In:
Knowledge, learning and innovation : research insights …
,
(pp. 123-157)
.
2018
Persistent link: https://www.econbiz.de/10011738019
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9
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
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10
Athlete entrepreneurs : relationship marketing through collaborative ideation
Ratten, Vanessa
;
Thaichon, Park
- In:
Transforming relationship marketing : strategies and …
,
(pp. 100-116)
.
2021
Persistent link: https://www.econbiz.de/10012318950
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