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Absatzsysteme für Mass Customization : am Beispiel individualisierter Lebensmittelprodukte

Jäger, Stephan - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002031162

Multichannel customer management strategy

Verhoef, Peter C. - In: Handbook of marketing strategy, (pp. 135-150). 2012

Persistent link: https://www.econbiz.de/10009530866

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Customer responses to channel migration strategies toward the E-channel

Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270

Persistent link: https://www.econbiz.de/10010470966

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486

Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension

De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456

Persistent link: https://www.econbiz.de/10011428974

Customer Responses to Channel Migration Strategies Toward the E-Channel

Konus, Umut - 2013

Many firms stimulate customers to use the E-channel for services, which provokes various consumer responses to such limits on their freedom of choice. In a study on bank customers, we examine the extent of customer reactance in response to various E-channel migration strategies, the potential of...

Persistent link: https://www.econbiz.de/10013077910