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Reinartz, Werner J.
Kumar, V.
372
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ECONIS (ZBW)
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The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
Saved in:
2
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
19980
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
5
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
6
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
7
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
8
Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
Saved in:
9
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
10
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
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