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Conceptualizing value creation in the platform era

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Creating enduring customer value

Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68

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Improving customer profit predictions with customer mindset metrics through multiple overimputation

Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794

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Managing customer loyalty to maximize customer equity

Reinartz, Werner J.; Eisenbeiß, Maik - In: Handbook of research on customer equity in marketing, (pp. 139-159). 2015

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Customer engagement as a new perspective in customer management

Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252

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Customer relationship management : concept, strategy, and tools

Kumar, V.; Reinartz, Werner J. - 2018 - Third edition

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Customer relationship management : concept, strategy, and tools

Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.

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Customer Relationship Management : Concept, Strategy, and Tools

Kumar, V. - 2012 - 2nd ed. 2012

Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management...

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Customer relationship management : a databased approach

Kumar, V. - 2006

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Kundenansprache in Zeiten digitaler Transformation

Reinartz, Werner J. - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 123-137). 2018

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