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Reisenbichler, Martin
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Frontiers: supporting content marketing with natural language generation
Reisenbichler, Martin
;
Reutterer, Thomas
;
Schweidel, …
- In:
Marketing science
41
(
2022
)
3
,
pp. 441-452
Persistent link: https://www.econbiz.de/10013363767
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Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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