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Backward profiling of male innovators
Darden, William R.; Reynolds, Fred D. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002046044
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An analysis of selected factors associated with the adoption of new products
Reynolds, Fred D.; Darden, William R. - In: Mississippi Valley journal of business and economics : … 8 (1972/73) 2, pp. 31-42
Persistent link: https://www.econbiz.de/10002695079
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Fashion theory and pragmatics : the case of the midi
Reynolds, Fred D.; Darden, William R. - In: Journal of retailing 49 (1973/74) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10002695090
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Mutually adaptive effects of interpersonal communication
Reynolds, Fred D.; Darden, William R. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 449-454
Persistent link: https://www.econbiz.de/10002695114
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Predicting opinion leadership for women's clothing fashions
Reynolds, Fred D.; Darden, William R. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 434-438
Persistent link: https://www.econbiz.de/10003521571