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Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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My Iranian road trip : comments and reflections on videographic interpretations of Iran's political economy and marketing system
Shultz, Clifford J.; Peterson, Mark; Zwick, Detlev; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 87-94
Persistent link: https://www.econbiz.de/10010257258
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Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam
Nguyen Thi Tuyet Mai; Rahtz, Don R.; Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 28-44
Persistent link: https://www.econbiz.de/10010257272
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Male breadwinner ideology and the inclination to establish market relationships : model development using data from Germany and a mixed-methods research strategy
Haase, Michaela; Becker, Ingrid; Nill, Alexander F.; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10011497311
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Entrepreneurship as boundary object : toward reintegration of Colombia's ex-militants into civil society
Barrios Fajardo, Andrés; Shultz, Clifford J.; Montes … - In: Journal of macromarketing 39 (2019) 4, pp. 368-384
Persistent link: https://www.econbiz.de/10012158992
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The global refugee crisis : pathway for a more humanitarian solution
Shultz, Clifford J.; Barrios, Andrés; Krasnikov, … - In: Journal of macromarketing 40 (2020) 1, pp. 128-143
Persistent link: https://www.econbiz.de/10012159172