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Criteria to Assess Brand Success
Chernatony, Leslie de; Riley, Francesca Dall'Olmo; … - In: Journal of marketing management : MM 14 (1998) 7, pp. 765-782
Persistent link: https://www.econbiz.de/10006991404
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Defining A "Brand": Beyond the Literature with Experts' Interpretations
Chernatony, Leslie de; Riley, Francesca Dall'Olmo - In: Journal of marketing management : MM 14 (1998) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10006992543
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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Chernatony, Leslie de; Riley, Francesca Dall'Olmo - In: Journal of business research : JBR 46 (1999) 2, pp. 181-192
Persistent link: https://www.econbiz.de/10006730567