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Robson, Karen
Pitt, Leyland F.
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APC forum : extending business values through wearables
Robson, Karen
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
MIS quarterly executive
15
(
2016
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011540590
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2
E-commerce in South Korea : a Canadian perspective
Eriksson, Theresa
;
Matheson, Kristin
;
Pitt, Leyland F.
; …
-
2019
Persistent link: https://www.econbiz.de/10012127497
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3
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
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4
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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5
"Yes, and ..." : what improv theater can teach service firms
Robson, Karen
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 357-362
Persistent link: https://www.econbiz.de/10011300903
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6
Deciding when to use tablets for business applications
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Robson, Karen
- In:
MIS quarterly executive : a research journal devoted to …
10
(
2011
)
3
,
pp. 133-139
Persistent link: https://www.econbiz.de/10009305502
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7
The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
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8
Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
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9
Using Cartoons to Teach Corporate Social Responsibility: A Class Exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010152187
Saved in:
10
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
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