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~person:"Rosengren, Sara"
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Rosengren, Sara
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
29
Okazaki, Shintaro
26
Saffer, Henry
26
Dahlén, Micael
25
Schweiger, Günter
25
Septianto, Felix
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Bruhn, Manfred
24
Diehl, Sandra
24
Esch, Franz-Rudolf
24
Hundhausen, Carl
24
Pepels, Werner
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Sethi, Suresh
24
Zaccour, Georges
24
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
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Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Laussel, Didier
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
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Yoon, Hye Jin
20
Carlson, Les
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Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
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Jullien, Bruno
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ICORIA <11, 2012, Stockholm>
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ECONIS (ZBW)
28
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1
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
Saved in:
2
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
3
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
4
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
5
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
Saved in:
6
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
7
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
8
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
9
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
10
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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