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Alcohol advertising : what doe...
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Rosengren, Sara
Grossman, Michael
79
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76
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75
Saffer, Henry
75
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65
Eisend, Martin
60
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58
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42
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29
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29
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28
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28
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27
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27
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27
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26
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26
Rossiter, John R.
26
Yoon, Sukki
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ECONIS (ZBW)
30
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1
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
From
advertising
avoidance to
advertising
approach : rethinking attention in new
advertising
formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
3
Think about it - can portrayals of homosexuality in
advertising
prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
4
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
6
Exploring
advertising
equity : how a brand's past
advertising
may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
7
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
8
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
9
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
10
The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
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