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~person:"Rosengren, Sara"
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Advertising
29
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26
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10
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Rosengren, Sara
Kaiser, Harry M.
67
Kerschbamer, Rudolf
55
Eisend, Martin
49
Franses, Philip Hans
47
Pelsmacker, Patrick de
40
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Sutter, Matthias
37
Dulleck, Uwe
35
Kind, Hans Jarle
35
Gierl, Heribert
30
Chan, Kara
29
Septianto, Felix
29
Mueller, Barbara
28
Okazaki, Shintaro
28
Wilbur, Kenneth C.
28
Dahlén, Micael
27
Nilssen, Tore
27
Saffer, Henry
27
Pflaum, Dieter
26
Nickel, Volker
25
Zaccour, Georges
25
Diehl, Sandra
24
Sethi, Suresh
24
Stafford, Marla Royne
24
Sørgard, Lars
24
Bruhn, Manfred
23
Esch, Franz-Rudolf
23
Legerstee, Rianne
23
Pepels, Werner
23
de Chernatony, Leslie
23
Ford, John B.
22
Huh, Jisu
22
Jullien, Bruno
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Schweiger, Günter
21
Emons, Winand
20
Yoon, Hye Jin
20
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ICORIA <11, 2012, Stockholm>
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ICORIA <17., 2018, Valencia>
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Journal of advertising : official publication of the American Academy of Advertising
5
Advances in advertising research
4
Journal of advertising research
4
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3
International journal of advertising : the review of marketing communications
2
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2
Advertising in new formats and media : current research and implications for marketers
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
27
Other ZBW resources
2
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1
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
Advertising
creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
3
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
4
The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
5
Consumer
advertising
as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
Saved in:
6
Think outside the ad : can
advertising
creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
7
From
advertising
avoidance to
advertising
approach : rethinking attention in new
advertising
formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
Exploring
advertising
equity : how a brand's past
advertising
may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
10
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
1
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