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~person:"Rozendaal, Esther"
~person:"Sayedi, Amin"
~subject:"Advertising effects"
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Advertising effects
Werbewirkung
21
Advertising
20
Werbung
20
Internet marketing
17
Online-Marketing
17
Auction theory
7
Auktionstheorie
7
Children
7
Kinder
7
Search engine
6
Suchmaschine
6
Target group
6
Zielgruppe
6
Game theory
5
Spieltheorie
5
advertising
5
game theory
5
Consumer behaviour
4
Konsumentenverhalten
4
Auction
3
Auktion
3
Brand image
3
Computerspiel
3
Internet-Auktion
3
Markenimage
3
Online auction
3
Video game
3
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Social Web
2
Social web
2
auctions
2
competitive analysis
2
display advertising
2
online advertising
2
Betriebliche Standortwahl
1
Brand choice
1
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English
21
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Rozendaal, Esther
Sayedi, Amin
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Wilson, Rick T.
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Liaukonyte, Jura
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
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International journal of advertising : the quarterly review of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Columbia Business School Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of marketing research
1
Marketing science
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
21
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Real-time bidding in online display
advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
3
First-price auctions in online display
advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
4
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
5
Keyword management costs and "broad match" in sponsored search
advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
6
Learning in online
advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
7
Processes and effects of targeted online
advertising
among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
8
Media generations and their
advertising
attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
9
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
10
Exclusive placement in online
advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
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