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~person:"Saren, Michael"
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Saren, Michael
Tadajewski, Mark
78
Hunt, Shelby D.
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Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
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Jones, D. G. Brian
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Malhotra, Naresh K.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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2
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2
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1
Journal of marketing management : MM
1
Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
20
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1
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
2
Reconceptualizing resources : a critique of service-dominant logic
Campbell, Norah
;
O’Driscoll, Aidan
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10010227830
Saved in:
3
Marketing theory : a student text
Baker, Michael John
(
ed.
);
Saren, Michael
(
ed.
)
-
2016
-
3rd edition
Persistent link: https://www.econbiz.de/10011553803
Saved in:
4
Critical marketing : defining the field
Saren, Michael
(
ed.
);
Maclaran, Pauline
(
ed.
); …
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011754302
Saved in:
5
The past is a foreign country : amnesia and marketing theory
Tadajewski, Mark
;
Saren, Michael
- In:
Marketing theory
8
(
2008
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10003793761
Saved in:
6
Marketing
Saren, Michael
;
Svensson, Peter
- In:
The Oxford handbook of critical management studies
,
(pp. 371-391)
.
2009
Persistent link: https://www.econbiz.de/10003857098
Saved in:
7
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic
Saren, Michael
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 843-848
Persistent link: https://www.econbiz.de/10003886261
Saved in:
8
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
9
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
10
Critical marketing : theoretical underpinnings
Saren, Michael
- In:
The SAGE handbook of social marketing
,
(pp. 95-106)
.
2011
Persistent link: https://www.econbiz.de/10009380704
Saved in:
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