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Sarstedt, Marko
Malhotra, Naresh K.
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ECONIS (ZBW)
22
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1
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
2
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
3
More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko
;
Wilczynski, Petra
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
Saved in:
4
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik
;
Sarstedt, Marko
-
2011
Persistent link: https://www.econbiz.de/10008856520
Saved in:
5
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
6
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
7
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
8
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
9
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
Saved in:
10
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko
;
Mooi, Erik
-
2014
-
2nd ed.
Persistent link: https://www.econbiz.de/10010393008
Saved in:
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