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Sarstedt, Marko
Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Keefer, Philip
48
Svensson, Lars E. O.
44
Green, Paul E.
39
Herrmann, Andreas
37
Decker, Reinhold
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Hruschka, Harald
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Huber, Frank
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29
Wildner, Raimund
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Kumar, V.
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Ellenrieder, Peter
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Hildebrandt, Lutz
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Mendonça, Helder Ferreira de
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Bauer, Hans H.
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Cukierman, Alex
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Pepels, Werner
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Day, George S.
24
Haan, Jakob de
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Kotler, Philip
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Kuß, Alfred
24
Aaker, David A.
23
Eisend, Martin
23
Sheth, Jagdish N.
23
Wind, Yoram
23
Albers, Sönke
22
Masson, Paul R.
22
Sidorchuk, Сидорчук Роман Роальдович
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Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
1
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1
Der Effekt von Unternehmensreputation auf die Glaubwürdigkeit von Werbeaussagen im deutschen Automobilmarkt
Pauge, Johanna
;
Sarstedt, Marko
;
Rennhak, Carsten
- In:
Die Automobilindustrie von morgen : wie …
,
(pp. 143-171)
.
2009
Persistent link: https://www.econbiz.de/10003848927
Saved in:
2
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
3
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
4
More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko
;
Wilczynski, Petra
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
Saved in:
5
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik
;
Sarstedt, Marko
-
2011
Persistent link: https://www.econbiz.de/10008856520
Saved in:
6
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
7
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
8
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
9
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
10
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
Saved in:
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