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~person:"Sattler, Henrik"
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Brand management
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Sattler, Henrik
Burmann, Christoph
153
Esch, Franz-Rudolf
148
Baumgarth, Carsten
94
Huber, Frank
82
Melewar, T. C.
80
Batabyal, Amitrajeet A.
77
Bruhn, Manfred
72
Meffert, Heribert
68
Keller, Kevin Lane
66
Nijkamp, Peter
62
Galenson, David W.
60
Wiedmann, Klaus-Peter
55
Phau, Ian
52
Tomczak, Torsten
51
Ahlert, Dieter
50
Bauer, Hans H.
50
Loureiro, Sandra Maria Correia
48
Balmer, John M. T.
47
De Chernatony, Leslie
46
Han, Heesup
46
Bang, Nguyen
45
Foroudi, Pantea
44
Hollebeek, Linda D.
43
Merrilees, Bill
43
Pechlaner, Harald
39
Schmidt, Holger J.
38
Völckner, Franziska
38
Fournier, Susan
37
Ind, Nicholas
36
Herstatt, Cornelius
35
Pitt, Leyland F.
35
Romaniuk, Jenni
35
Herrmann, Andreas
34
Piller, Frank T.
34
Christodoulides, George
33
Füller, Johann
33
Strebinger, Andreas
33
Diamantopoulos, Adamantios
32
Ko, Eunju
32
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Schmalenbach business review : sbr
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Essays on the effects of brand names and prices on consumer behavior
2
Kohlhammer Edition Marketing
2
Management von Forschung, Entwicklung und Innovation
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition Marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
Handelsforschung
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kohlhammer-Edition Marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
3
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
3
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
4
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
5
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
6
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
7
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
8
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
9
Markentransfer : Chancen und Risiken
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
1
,
pp. 70-74
Persistent link: https://www.econbiz.de/10003250570
Saved in:
10
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
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