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An empirical analysis of Danish companies' experiences in the People's Republic of China

Schlegelmilch, Bodo B. - In: Journal of global marketing 3 (1990) 3, pp. 47-71

Persistent link: https://www.econbiz.de/10001098473

Halal endorsements : stirring controversy or gaining new customers?

Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174

Persistent link: https://www.econbiz.de/10011540325

International marketing in the fast changing world

Stöttinger, Barbara (ed.); Schlegelmilch, Bodo B. (ed.); … - 2015 - First edition

Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of...

Persistent link: https://www.econbiz.de/10012050150

Donnie : the Donnie GmbH case study

Schlegelmilch, Bodo B.; Villanueva-Weinzierl, Gina; … - 2013

Persistent link: https://www.econbiz.de/10010437338

Globales Marketing-Management : eine europäische Perspektive

Keegan, Warren J.; Schlegelmilch, Bodo B.; Stöttinger, … - 2002

Persistent link: https://www.econbiz.de/10001647313

Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung

Salzberger, Thomas; Sinkovics, Rudolf R.; … - In: Jahrbuch der Absatz- und Verbrauchsforschung 47 (2001) 2, pp. 190-209

Persistent link: https://www.econbiz.de/10001630775

Global marketing management : a European perspective

Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001

Persistent link: https://www.econbiz.de/10001506515

Drivers of export segmentation effectiveness and their impact on export performance

Diamantopoulos, Adamantios; Ring, Amata; Schlegelmilch, … - In: Journal of international marketing 22 (2014) 1, pp. 39-61

Persistent link: https://www.econbiz.de/10010348929

Global Marketing Strategy : An Executive Digest

Schlegelmilch, Bodo B. - 2022 - 2nd ed. 2022.

1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...

Persistent link: https://www.econbiz.de/10012821399

Global marketing management : a European perspective

Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001

Persistent link: https://www.econbiz.de/10004609222