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Schmidt, Maxie
Stauss, Bernd
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International journal of service industry management : IJSIM
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
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OLC EcoSci
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ECONIS (ZBW)
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Negative Effekte von Loyalitätsprogrammen - eine frustationstheoretische Fundierung
Stauss, Bernd
;
Schmidt, Maxie
;
Schöler, Andreas
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 297-331)
.
2004
Persistent link: https://www.econbiz.de/10002768009
Saved in:
2
Customer frustration in loyalty programs
Stauss, Bernd
;
Schmidt, Maxie
;
Schoeler, Andreas
- In:
International journal of service industry management : IJSIM
16
(
2005
)
3-4
,
pp. 229-252
Persistent link: https://www.econbiz.de/10007097675
Saved in:
3
Customer frustration in loyalty programs
Stauss, Bernd
;
Schmidt, Maxie
;
Schoeler, Andreas
- In:
International journal of service industry management : IJSIM
16
(
2005
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10007098104
Saved in:
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