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~person:"Schramm-Klein, Hanna"
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Schramm-Klein, Hanna
Yan, Ruiliang
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22
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18
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18
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ECONIS (ZBW)
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Multi-Channel-Retailing : Erscheinungsformen und Erfolgsfaktoren
Schramm-Klein, Hanna
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 501-522)
.
2006
Persistent link: https://www.econbiz.de/10003276129
Saved in:
2
Logistische Distributionspolitik in Multi-Channel-Systemen : Besonderheiten in der Konsumgüterbranche
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 451-472)
.
2007
Persistent link: https://www.econbiz.de/10003435056
Saved in:
3
Neue Anforderungen an die Handelslogistik : Implikationen aus Theorie und Praxis mit besonderem Fokus auf Multi-Channel-Systeme des Handels
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Beiträge zu einer Theorie der Logistik
,
(pp. 409-438)
.
2008
Persistent link: https://www.econbiz.de/10003612471
Saved in:
4
Status quo des Multi-Channel-Managements im deutschen Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
Saved in:
5
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
6
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
7
Multichannel-E-Commerce : neue Absatzwege im Online-Handel
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 467-492)
.
2013
Persistent link: https://www.econbiz.de/10009774605
Saved in:
8
Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
Saved in:
9
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Neus, Florian
; …
-
2014
Persistent link: https://www.econbiz.de/10010373910
Saved in:
10
Integrated retail channels in multichannel retailing : do linkages between retail channels impact customer loyalty?
Schramm-Klein, Hanna
- In:
European retail research
24
(
2010
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10008760375
Saved in:
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